But, the term is often used interchangeably with smart clothes, by consumers and companies alike. #Sbart swimsuit model named BluetoothOn the other hand, smart clothes refer only to advanced clothing such as swimsuits, shorts, t-shirts, or hats (like bluetooth beanies). ‘Wearable’ is also used when talking about high tech accessories such as smartwatches like the Apple Watch. The term ‘wearables’ refers to fitness trackers such as Garmin trackers or Fitbit bracelets. Moreover, not just physical retail stores but also online shops like Amazon stock them too. On the other hand, some big sporting goods shops will sell Under Armour and Levi’s smart clothes as well. For example, the official Levi’s storefronts will sell only their brand of smart clothing items. Most smart clothes are available for purchase from a brand’s official website. Cheaper imitations of popular products will also begin popping up more and more on online marketplaces such as Amazon, Ali Express, and Wish. As with most tech products and fashion items, older smart clothes models will decrease in price as newer ones come out. However, a similar style smart jacket could set you back anywhere between $200 and $500, depending on the brand. For example, a regular jacket may retail for around $100. In general, due to the extra costs required to embed technology in smart clothes, they’re pricier than traditional clothing. While Samsung and Google are easily the biggest tech companies investing in smart clothes, smaller companies such as OmSignal, BioMan, and Awear Solutions are also making their mark, either by releasing their own clothing lines or by collaborating with larger fashion brands. Smaller companies making a dent in the niche market include Sensora, Loomia, Komodo Technologies, and Hexoskin. Moreover, the number of brands expected to join them is on the rise, now that the smart clothes concept has become popular.Īmong some of the more well-known brands experimenting with smart clothing are Under Armour, Levi’s, Tommy Hilfiger, Samsung, Ralph Lauren, and Google. Which companies make smart clothing technology?Ī growing number of technology companies and fashion brands are operating in the smart clothing market. Smart socks : Sensoria’s Smart Socks can detect which part of your feet are receiving the most pressure during your run and send the data to a smartphone app. Smart casual wear : Tommy Hilfiger embedded tech into garments to track product usage and reward customers for time spent wearing them.Smart activewear : Ralph Lauren’s PoloTech t-shirts connect to a smartphone app to record fitness activity and recommend new workouts to the wearer.Smart sleepwear : Under Armour’s Athlete Recovery Sleepwear absorbs heat from the wearer’s body while releasing infrared light to increase sleep quality and improve muscle recovery.Smart work clothes : Samsung has made a smart business suit that can exchange digital business cards, unlock phones, and interact with other devices.Smart shoes : Pizza Hut has experimented with limited-edition tech sneakers that can order pizza.Examples of the many different types of high tech clothing include: As a result, smart clothes are popping up in almost every fashion category. Many companies have begun integrating technology in fashion making.
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